Hulabaloo

Hulabaloo


Fall 2019

Digital Illustration & Photo Compilation

Objective: Hulabaloo is a rebrand of the event known as the “Merrie Monarch Festival” which takes place in Hilo, Hawaii each year. The festival celebrates the fun-loving Hawaiian monarch, King Kalakaua, and his love of the hula dance. The goal of bringing new life and energy to the event was achieved by using a quirky, hand-drawn type treatment, a vivid color palette, and hand-drawn leaf and dancer elements.